Google Ads management services built around cost per lead
Ticsora is a PPC agency that manages Google Ads for local service businesses and SaaS companies. We set up tracking first so every lead can be traced to a keyword, build campaigns around buyers who are ready to act, and move your budget toward what converts. You own the account and see every dollar.
- You own the ad account
- Weekly optimisation
- Starts with a free audit
Why it matters
Why Google Ads works when it is run well
Search ads reach people at the exact moment they are looking for what you sell. The difference between profit and wasted spend is in the setup and the weekly attention.
You reach buyers with intent
People searching for your service already want it. Ads put you in front of them straight away, while SEO builds.
You control the spend
Set a budget, choose the areas and hours, and pause or scale any time. There is no minimum commitment from the platform.
Everything is measurable
With proper tracking you can see which keywords bring calls and forms, and what each one costs.
What is included
What our Google Ads management includes
Account audit
If you already run ads, we review structure, wasted spend and missed opportunities before changing anything.
Keyword and negative keyword strategy
We target high-intent searches and block the irrelevant ones that waste budget.
Ad copy and extensions
Clear, specific ads written to attract the right clicks and to filter out the wrong ones.
Landing page recommendations
We review where your ads send people and recommend changes that lift the number of enquiries.
Conversion and call tracking
Calls, forms and bookings tracked back to the keyword that produced them.
Monthly reporting
One short report: what we did, what it produced and what we will do next.
How it works
How we work with you, step by step
- 1
Tracking first
We set up conversion and call tracking so every lead can be traced to a campaign and a keyword.
- 2
Build and launch
Campaigns are structured by service and location, with tight keyword groups and clear ads.
- 3
Optimise weekly
We review search terms, bids and ads each week, cutting waste and scaling winners.
- 4
Report and scale
Monthly reporting on spend, leads and cost per lead, and a plan to grow what works.
Google Ads is a good fit if
- People search for your service, so there is demand to capture.
- You have a clear offer and can respond to leads quickly.
- You want leads sooner than SEO alone can deliver.
- You can set a budget large enough to collect useful data.
- You want full access to your own ad account.
What to expect from Google Ads
Campaigns can bring enquiries within the first weeks. Performance improves as data builds, which is why we optimise weekly.
Week 1
Tracking verified and campaigns launched.
Weeks 2 to 6
Learning phase: we collect data, prune search terms and refine ads.
Months 2 to 3
Cost per lead stabilises and we start scaling what converts.
Month 4 onward
Expand to new services, areas and audiences.
FAQ
Google Ads: frequently asked questions
How much should I spend on Google Ads?
It depends on your market and what a customer is worth. We will give you an honest recommendation in the audit, based on search demand in your area and your target cost per lead. Ad spend is paid directly to Google from your own account, separate from our fee.
Who owns the ad account?
You do. We work inside your Google Ads account, so you can see every campaign, keyword and dollar at any time. If you ever leave, the account, the data and the history stay with you.
How quickly will I get leads?
Many accounts receive enquiries within the first couple of weeks. The first four to six weeks are a learning period where results improve as we gather data and remove wasted spend. We report honestly on progress throughout.
What is the difference between Search and Performance Max?
Search campaigns show text ads when people search for specific terms, so you control the keywords. Performance Max automates placement across Google. For most local service businesses we start with Search because it gives clearer control and clearer data.
Are there long contracts?
No. We work month to month. We would rather earn your business each month through lead quality and clear reporting than rely on a lock-in.
Related services and industries
Free audit
Get a free Google Ads audit
Already running ads? We will find the wasted spend. Not yet? We will show you what is worth bidding on.
- No obligation and no pitch deck
- Reply within one business day
- Month-to-month terms if we work together